Technorati CEO Richard Jalichandra presented the 2009 "State of the Blogosphere" research at BlogWorld in Las Vegas Friday (10/16/09), with data gathered from 2900 bloggers. Highlights summarized by Michael Arrington in TechCrunch include:
- 72% of bloggers are hobbyists and blog for fun. They don’t make any income from blogging, and only half hope to someday. They blog simply to express themselves.
- Of professional bloggers, only 10% blog 40 or more hours per week.2/3 of professional bloggers are male, and 60% are between 18 – 44 years old.
- 75% have college degrees, and 40% have graduate degrees.
- Half have household incomes of $75,000 or more. 17% of them say blogging is their primary source of income.
- A whopping 74% of bloggers use Twitter, v. 14% of the general population. Their no. 1 use of Twitter is to promote their blogs.
The details are in Jalichandra's PowerPoint deck:
Technorati SOTB 2009 -
Does the data reflect your view of blogging?
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